About
RadarPráctico is an independent blog that explains what is actually happening in artificial intelligence, ecommerce, digital marketing, health and consumer trends, without hype and without unnecessary jargon. The name says it: a radar, to spot what matters before it becomes obvious; practical, because an article that changes nothing about what you do tomorrow is entertainment, not information.
Why this site exists
There are two common ways of writing about technology and business. One is the press release dressed up as an article: plenty of adjectives, no context. The other is the technical manual that assumes you already know everything you came to learn. In between sits the real person: the owner of an online store, the freelancer running ad campaigns, the reader who just wants to know whether what they read about whole milk is true. Almost nobody writes for that person.
RadarPráctico tries to fill that gap. Complex subjects explained in plain language, with the opinion stated openly and the sources in plain sight.
Who writes here
The site is run and written by Piero Marenco, who signs as Pman. He works in digital marketing and web operations: Meta and Google advertising campaigns, measurement and analytics, online stores and automation. Much of what is published here comes out of problems encountered while working with real clients, not from an editorial calendar.
When an article moves outside that experience, health and nutrition above all, it leans on studies, reports and primary sources that are cited inside the text itself, and it makes clear which part is evidence and which part is interpretation.
How the content is made
- Sources in plain sight. Data, figures and studies mentioned come with their reference. If a figure cannot be verified, it does not get published.
- Opinion stated openly. Articles have a point of view, and it is made clear when what follows is an opinion rather than a fact.
- Review and updates. AI and advertising topics age fast. Articles are revised when something relevant changes, and the date stays visible.
- No hidden advertising. If there is ever paid content or an affiliate link, it is identified as such inside the article.
- Corrections in the open. If we publish something wrong, it gets corrected and the correction is noted.
What we cover
- AI. Which tools actually help, what they cost and what you should not hand over to them.
- Ecommerce. Conversion, measurement, checkout and the changes that affect anyone selling online.
- Marketing. Paid advertising, analytics and the decisions that make or break a budget.
- Health. Reporting on nutrition and habits, always sourced and never as medical advice.
- Trends and General. Everything else that deserves a second look.
How the site is funded
RadarPráctico is funded by the advertising displayed on its pages. Ads are served by third-party advertising networks and their content is not chosen by the editorial side. Advertising never influences what gets published or the opinions in the articles. The details are in the Privacy Policy and the Cookie Policy.
Get in touch
Corrections, suggestions, disagreements and collaboration proposals are welcome at pieromarenco2011@gmail.com. If you spot a mistake in an article, tell me: it gets fixed.
More ways to reach me on the Contact page.